WDC Ironman 70.3
In 2011 the Western Development Commission, in keeping with its policy of supporting major events in the region and linking those events to its key message of www.lookwest.ie through practical sponsorship measures, identified that the best means of supporting the Ironman 70.3 Triathlon which brought over 2000 international athletes to Galway, was through commissioning an economic impact study in order to quantify the return on investment to the region and areas in which greater future benefits can be achieved. Milestone was engaged for this purpose.
Through comprehensive research we produced a robust valuation of the event’s worth to the Galway region and offered constructive conclusions with a view to further enhancing the economic impact of any future editions of the race.
2164 athletes registered to participate in the race of which 82.1% were from outside Galway county. Furthermore, 19.8% of athletes were from outside of Ireland. Non-local athletes stayed an average of 3.15 nights in Galway city and yielded a cumulative spend of €1,405,962. Of this figure, a return of €552,034 can be attributed to overseas athletes.
In addition 39.7% of non-local athletes made preparatory visits to Galway, generating a local economic impact of €436,800 in advance of the event.
Of the spectators, 56.1% were there in support of a race participant. Each athlete was accompanied by an average of 4 people and the cumulative spend of supporting spectators from outside of Galway County was €3,988,929.
The direct economic impact to Galway city from athletes’, supporters’ and spectators’ spend, was just under 6.3 million euros. Furthermore the Ironman organisation’s spend was valued at in excess of €600,000, with €345,000 being paid directly to Irish businesses, in event time infrastructure, traffic management and corporate hospitality and the two associated Irish charities that were linked to the event, raised a combined total of €60,000 after all expenses incurred.
This brings the total direct economic impact figure to just under €7 million.
96.8% of athletes would return to Galway city based in their experience and 98% would recommend Galway to others as a holiday destination and a destination for similar sporting event.