In July 2012 Milestone Inventive project managed a week-long campaign of public engagement with 5000 people in one week. The demographic was Teenagers, Youth (20’s) & Families. The aim was to raise awareness of the presence of the PUMA Pavilion and Store within the Galway Volvo Ocean Race Village. The team generated audiences for and delivered the associated programme of entertainment which ranged from story-telling to club nights.