Volvo Car Ireland Dealer Days
Milestone produced a day-long programme of corporate events for 80 Volvo car dealers plus 2000 members of the general public. The schedule of events included tours, product familiarisation presentations and entertainment delivered on 3 consecutive days within the Volvo Ocean Race ‘village’ in Galway in July 2012. Milestone creatively programmed on the theme of ‘Designed Around You’ by ensuring that participants’ every need was anticipated in advance and delivered a product presentation which was highly innovative & memorable through the live illustration of the presentation by a caricature artist. As part of the programme the latest model Volvo V40 was put on display in a high-traffic public area with provision of staging, lighting and security. A Milestone team animated this display by engaging with members of the public and supplying parents with wristbands for their children on which they wrote their phone numbers for use in the event that they became separated from their parents.